The Challenge: Too Many Handoffs, Too Much Waiting
When a customer came in with a question that the support team didn't know the answer to on the spot, the escalation process could be time consuming. The agent would escalate within the support channel, hoping someone else knew the answer. If no one did, the question got pushed to an engineering channel. Then it was a waiting game—ask, wait, ask, wait—while the customer sat on the other end waiting to hear back.
Individual support agents aren't in every engineering channel, so they had no easy way to dig into technical questions themselves. They were dependent on whoever happened to be available and willing to respond.
Staying current on product changes had its own friction. Jason would start each morning working through a backlog of Slack messages across engineering channels, trying to piece together what had shipped and what was coming. Anything he couldn't fully process in the moment went on a to-do list to follow up on later—ping an engineer, confirm a detail, figure out if something was live or still behind a flag. It was a slow drip of small interruptions that added up.
